Consulting

I help product teams design experiences that members return to.

Most products lose people not because the value is missing but because the experience fails to deliver it soon enough, clearly enough, or gracefully enough. The gap between what a product can do and what a member actually experiences is where retention is won or lost. I help teams close that gap.

What I Work On

I partner with founders, product leaders, and design teams on:

• Member experience audits that surface where trust erodes and why
• Onboarding redesigns that collapse time to value
• Retention metrics that connect experience gaps to business outcomes
• Leadership coaching for product and design leads navigating growth, ambiguity, or team change

How I Work

I work in short, focused engagements. Most projects are four to six weeks. I prefer depth over breadth, which means I take on a limited number of clients at a time so I can be fully present to the problem.

I'm not interested in surface-level fixes or strategy decks that sit in a folder. I care about what ships and whether it works.

Background

I have led product and design at Photon Health, was founding designer at Balanced, helped scale Thirty Madison from thousands to hundreds of thousands, and advised early-stage teams backed. I've seen what works across healthcare, education, and consumer subscription, and more importantly, I have seen what quietly fails.

Start a Conversation

If you are building something that depends on people coming back, I would like to hear what you are working on.