About

Feel Eternity seeks to learn how we can drastically improve healthcare through strategy, design, & technology.

Most healthcare environments were designed to process people. To move them through intake, through the waiting room, through the appointment, through discharge. The systems are often sophisticated. The experience of being inside them is often something else entirely.

Feel Eternity exists in that gap.

This publication draws on more than a decade of work inside healthcare systems, at the intersection of brand, operations, and the stubborn daily reality of trying to improve how care feels when the budget is finite and the staff is stretched. The editorial method is translation: finding the industries that have already solved the human experience problems healthcare still treats as unsolvable, and doing the rigorous work of bringing those solutions across.

We write for practitioners who have been in the room. The operators navigating the distance between design aspiration and operational constraint. The leaders trying to make the case for experience investment in organizations that measure success in throughput. The designers who sense that something about how we build care environments needs to change but have not yet found the language for why.

Here we ask questions, share learnings, develop insights, try new things, all in the spirit of making healthcare better, one possibility at a time.

About the Author

Jomi Cubol leads member experience and design at Harbor Health, with previous design leadership roles at Thirty Madison, Balanced, and Photon Health, and earlier work for publications including GQ, Wired, and Architectural Digest.

A decade spent at the intersection of consumer experience and healthcare operations gave him a particular kind of double vision on what healthcare feels like versus what it can be, and Feel Eternity is what that vantage point produces: writing from inside the work, for the people doing it.