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About

Feel Eternity researches, reimagines, & redesigns what patient experiences ought to be. Because we believe innovating care transforms lives and businesses.

Strategic Design & Business Transformation For New-Age Patient Experiences

Every part of the global economy is being upended by technology, creativity, and access, but patient experiences have chronically been stuck behind. This layer of healthcare has just begun catching up to what has been status quo in consumer design for decades and disruptive technologies continue to widen the gap, not make them closer.

This needs to change.

This is why Feel Eternity exists. We investigate the cutting-edge, report insights, and share learnings into what's happening and what should happen in the patient experience layer of healthcare. We do this because we believe that putting the patient first is not only amazing for patients but it also creates inspiring and humanistic businesses.

We believe that radically improving the patient experience isn't just good business, it's what we owe each other. Because we are all patients, and all the people we love are patients.

What We Do

We write essays, breakdowns, and reports looking at what's now and what's next in healthcare.

We look at current innovations in patient experience as well as inspiration from consumer design & technology and other industries going through its own respective transformations.

Who We Help

  • Founders and C-suites searching for their next growth horizon.
  • Product and Design Executives tasked with creating new revenue paths.
  • Seasoned ICs improving the patient experience layer.

If you're tasked with creating and capturing new value for your user base, and delivering profitable changes for your organization, you're in the right place.

Who Am I

I'm Jomi Cubol, Head of Design & Marketplace Product at Photon Health and founder and editor-in-chief of Feel Eternity. What I've done:

  • Built global design systems at Condé Nast and Thirty Madison.
  • Re-charted product strategy at Balanced, tying every pixel to activation, engagement, and retention.
  • Currently building the world's best prescription system at Photon.

Our Process

I believe we have more influence and impact over patient experiences than we think. We don't just have to accept the status quo.

Our process is conveniently called “PATIENT” which also helps us remember who we're doing it for:

  1. PICTURE the ideal. Envision the ideal patient journey without constraints. Start with what healthcare should feel like, not what currently exists.
  2. ANALYZE the gaps. Identify pain points in the current patient experience and analyze gaps between reality and expectations. Understand why patients struggle or disengage.
  3. TRACE incentives. Map out current behaviors across patients, providers, and staff. What motivations and barriers are driving actions at each touchpoint?
  4. IMAGINE the journey. Design the complete patient experience from first contact to final outcome. Define each critical moment and transition in their care.
  5. ENHANCE every moment. Thoughtfully design each conversation, waiting period, procedure, and follow-up. Consider how every interaction either builds trust or erodes it in the patient's healing journey.
  6. NAVIGATE failure points. Put your patient experience under pressure. Find the failure points before your patients do, then fix what breaks.
  7. TRANSFORM into systems. Transform your solution into repeatable care protocols and staff behaviors. Deploy with clear frameworks for consistent execution across all patient interactions.

Every design decision is a chance to make someone's day a little easier, their care a little more accessible, their experience a little more human.

Join us in our mission.