Patterns #003: The War for Talent, LLMs are a Dead End, and Vacheron’s Louvre Display
On the leverage of talent, the cost of abandoning product development, why LLMs will not get us to AGI, and the audacity to do incredible things.
The Art of Product Development is Finding Truths
Everyone focuses on what to build. Not enough on why.
3 Signals to Hire a Founding Designer
A practical guide for founders on when to hire a founding designer and how to bridge the gap until you're ready
The Strategic Art of Saying No: How Positioning Creates Competitive Advantage
Strategy isn't just choosing what to do—but deliberately deciding what not to do.
Patterns #002: Shoes & Bags, Hardware & Software, and K-Pop Design
On doing things differently, the lasting power of the Birkin, and design's cultural impact on the music industry.
Designer as Strategist
Design leaders today shape experiences, entire business strategies, market positioning, and organizational culture.
Patterns #001: The State of Luxury Fashion in 2024
Looking at luxury fashion's down year, the strategies of the outliers in Brunello Cucinelli and Mui Mui, and the creative director carousel
How to Build The Future: Lessons from Zero to One
The term “zero to one” has become so common that it's lost its meaning. But analyzed in-depth, it has valuable lessons for startup builders.
Creativity is An Act of Rebellion
Why do we create? And more importantly, why must we create?
