The publication

Ideas

Independent thinking on healthcare, product strategy, design, business, technology, and culture.

On the leverage of talent, the cost of abandoning product development, why LLMs will not get us to AGI, and the audacity to do incredible things.

Everyone focuses on what to build. Not enough on why.

On doing things differently, the lasting power of the Birkin, and design's cultural impact on the music industry.

Design leaders today shape experiences, entire business strategies, market positioning, and organizational culture.

Our minds are simulation machines. We take what’s happening in the now, extrapolate from what has happened before, and try to create simulations

Looking at luxury fashion's down year, the strategies of the outliers in Brunello Cucinelli and Mui Mui, and the creative director carousel

The term “zero to one” has become so common that it's lost its meaning. But analyzed in-depth, it has valuable lessons for startup builders.

I feel like I’ve just unlocked something monumental regarding my own relationship with anxiety. I was reading The Courage to Create, a book

Why do we create? And more importantly, why must we create?

Genius is believed to arrive at birth. But contrary to popular belief, all of us have genius. Or a better way to put it: